“When you would take a walk across the equator, you would walk through one large coffee plantation”.

This is due to the equator region offering the ideal climate for coffee plants to grow. Over the years we see that the coffee no longer comes from the classic coffee countries. Vandekerckhove in Ghent is a small coffee roasting company and one of the first in Belgium to roast and sell these “discovered beans”. Because the designer saw that this good story was not communicated anywhere in the packaging, she started a re-branding for the brand and these products.

Equator Road was born, and by designing beautiful regional patterns, the origin of the coffee can be communicated more clearly. The special flavors were represented by pen illustrations on the packaging.