IV is an Antwerp based IT company specialized in infrastructurel virtualizations.
We were asked to create a new Brand identity to elevate and enhance the abstract and technologic work that they do. Infrastructure virtualization is an IT component that is very present in many companies around the world, but often not visible. In order to translate this into the brand development, we have designed a custom font. Despite the absence of pieces in the letters, it is still readable. In this way we have incorporated one of the most important values of the brand into the logo in a minimalist, modern way.